Local Corporate Citizenship

In support of DHL Malaysia's 30th Anniversary and World Environment Day on June 5th, DHL Malaysia organized a Reef Restoration Project which involved deploying artificial reefs into the seabed off Tioman Island in Malaysia. The aim of the program is to help restore ailing coral reefs and to create new fishing and scuba dive sites. As part of this exercise, DHL achieved another first and another milestone by having a new reef named after us.

In appreciation of our efforts, the Director of Tioman Development Authority, Tuan Haji Idros, has reciprocated by officially recognizing the site as the DHL Reef and an official dive location, thereby putting DHL on the map! To locate the newly christened DHL Reef, please refer to the map below. For all scuba enthusiasts out there, please be sure to look out for this Reef when you are next diving in Tioman. We hope to continue this drive with similar such environmental projects in the coming months.

Yet another first is the creation of the stylish DHL branded yellow and red diving suits as donned by the DHL Malaysia and Regional Dive Team in the photo above.

Afthe success of the first DHL - WWF Jumbo Family soft toys promotion, DHL tied up with WWF again in the Jumbo & Friends promotion. This promotion was an excellent platform for DHL to enhance brand loyalty while contributing to nature conservation.

Under this promotion, DHL customers redeemed the collectible WWF Jumbo & Friends soft toys when they sent their shipments using DHL Jumbo and DHL Jumbo Junior boxes. The lovable soft toys touched the hearts of many and helped highlight the plights
of our endangered wildlife.

Since 1999, DHL organises an annual charity event called Challenge Day 2003. The annual nationwide community service initiative sees more than 800 of DHL Malaysia staff nationwide participating hand-in-hand in activities ranging from hospital visits and children's ward parties, blood donation campaigns to Gotong Royong visits to shelter homes and old folks homes'. Challenge Day is a great example of DHL's commitment to help and give back to the communities.